Charlotte Free for Forever 21

Forever 21 Ushers In A New Season With A New Face

Global Cutting-Edge Retailer Signs Iconic Muse Charlotte Free For S/S 12Campaign

 

Today Forever21, Inc. announced the first global launch of a series of trend setting, edgy campaigns with the first beingCharlotte Free, best known for her pink hair, pout and personal style, as the face of the company’s Spring/Summer Campaign, “Love Is Free”. Shot by famed photographer, Kenneth Cappello, Forever 21 captures the fun, and whimsical spirit of Charlotte in a series of striking poses and fashion-forward looks. Charlotte, whose image and style can be seen in Forever 21 stores starting next month, is dressed in the brand’s neon statement pieces, floral pantsuits, Americana-inspired ensembles, and must-have metallic accessories, as featured in the campaign’s lookbook.Neon tank tops (starting at $5.80) and dresses (starting at $15.80) inspired by the campaign are currently available in stores, with more coming online and in stores next month. 

Charlotte Free’s image will be plastered across cityscapes and walls in Boston, Chicago, Houston, Los Angeles, Miami, New York City, San Francisco, andToronto.  The American model will also be prominently featuredonForever 21’s digital billboards as well as in store fronts across the retailer’sflag-ship locations.Forever 21 is scheduled to create large in-store installations around Charlotte Free across select global stores with a series of “Love is Free” campaign products for purchase debuting in May.

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Forever 21, Inc., headquartered in Los Angeles, California, is a specialty retailer of women’s and men’s clothing and accessories. Known for offering the hottest and most current fashion trends, at a great value to consumers, Forever 21 is a model for fast fashion.  This model operates by keeping the store exciting with new merchandise brought in daily.  The retailer operates over 495 stores in the United States, with international operations in Canada, Europe, United Kingdom, Japan, Korea, Philippines, Israel, and Hong Kong.  For more information please visit: www.forever21.com.

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