MEGA YDC: A DECADE OF FASHION AND INNOVATION WITH MEGA YDC

Angela Alarcon MEGA Fashion Editor, Sari Yap MEGA Founder and EIC and Avel Bacudio top fashion designer

Manila, Philippines – December 2011 – MEGA Magazine’s mission of bringing the best in Philippine fashion springs anew with the comeback of the biggest running fashion competition in the country: Generation MEGA Season 3: MEGA Young Designer’s Competition 2012.

“The MEGA YDC was conceived because MEGA wanted to contribute something to the industry. The best way to do that was to discover young designers and infuse new blood to the industry. That’s what we wanted to do then and that’s what we wanted to do now,” shares MEGA’s editor-in-chief Sari Yap. “What sets YDC apart is that we take the career of a designer end to end to heart. When we pick a designer, we make sure we follow through to make his/her career a good one”, adds Yap.

This year’s fashion council includes MEGA’s editor-in-chief Sari Yap, top designer Avel Bacudio and fashion model Raya Mananquil. MEGA’s fashion editor Angela Alarcon meanwhile serves as the resident mentor.

In its first episode, a colorful array of aspiring designers from all over the country took a chance and braved the spotlight. Some designers impressed while others had a bitter taste of reality. It was a tough challenge to get the approval of the fashion council but in the end, 18 finalists were chosen.

Before announcing the first challenge of the season, Ms. Amina Aranaz Alunan, creative director and co-founder of the School of Fashion and the Arts (SOFA), welcomed all the designers as SOFA will serve as the designers’ fashion headquarters.

The long queue of aspiring designers

The true characters of the designers will be revealed. The designers were tasked to create outfits that symbolize “Proud to Be Me”. But, an additional challenge lies ahead. They must be able to channel their past, look for an object or childhood memory, and use it as an inspiration for their design.

Going with the memorable November 2011 cover shoot of MEGA, the challengers were sent off to busy Tutuban to purchase their materials. It was a shock to the designers as they all knew that December is bad time to go to Divisoria. Still, some designers immediately knew what they wanted, some found the fabrics they needed, but some were at a lost. Afterwards, they were all sent back to SOFA to create their pieces.

Through the interviews and interactions with fellow designers, the characters of each contestant were exposed.

The panel checking every detail of the creations

18 fashion hopefuls. 8 runway finalists. 1 ultimate winner. Who will be the last designer standing? This time around, the runway can be anywhere.

Keep watching the MEGA Young Designers Competition 2012 every Saturday, 7 pm on ETC, with replays every Sunday at 10 am.

For more information on the MEGA Young Designers Competition 2012, visit www.megastyle.ph. Like us on Facebook and follow us on Twitter for more updates.

Generation MEGA Season 3: The MEGA Young Designers Competition 2012 was created for TV by the MEGA Publishing Group.