Oh Hi, Summertime! ( Of Outdoor Stories, Secret Stars & A Paper Universe )
A
collection of summer hues and outdoor stories, Heima will unveil its
5th collection with a series of events that showcases rising stars and
new discoveries. Familiar feelings along with new adventures, the series
of events will take you on a summer adventure of our design and
inspiration. Heima dwells on analog and paper, new tones and nature
patterns for summer. Carefree themes of friendships and union, touched
by vintage textures and fresh sounds. Soft and smooth scents, gentle
strokes, sailing through slow afternoons on fields of amber, tangerine
tones and lush greens, on ombre skies
and a sea of teal sprinkled with sun and droplets of neon colors.
Handmade with love on a canvas of dreams, Heima brings you a collection
of renewed inspiration and flare.
Collection 5 Furniture
This
exciting collection provides us glimpses of summertime, with
outdoor-inspired furniture and actual furniture that can be used
outdoors. Again, we try to step a little out of our comfort zones while
blending what we do best--an eclectic mix of color, patterns, and forms.
The theme may seem like a challenge, but the design team has translated
this overall theme and concept into real life practical designs.
Among the key items of this collection is a love seat and an arm chair with curves
inspired by a couple's embrace and union, wrapped in Ikat or floral
patterns to celebrate summer and nature. More curves are explored in a
form of a chair lightly inspired by waves,
contoured to blend with the user, just a touch of cushion and
consistent turning for legs across the several pieces. A few more
complimenting pieces are also showcased, like an Ottoman bench with a new twist of color and floral patterns. These pieces can also be ordered in custom fabric choices and size adjustments.
Collaborations and Exhibits
Hello Sailor by illustrators Soleil Ignacio and Tokwa Salazar Penaflorida
( at Heima Cubao X )
Southern Stories by film photographers Aleyn Comprendio and Charles Buenconsejo
( at Heima LRI Makati )
Both
exhibit seems to be influenced by similar themes of outdoor memories,
summertime escapes and dreamlike adventure. We view them as secret
stars, gems yet to be discovered by the mainstream.
An additional Collaboration with Pper Heads, a paper installation art group allowed us to make our showroom a dreamlike feel of nature that compliments the outdoor theme,
Also
to be unveiled is a wall paper wall using a collaborative design by
Tokwa Penaflorida and Soleil Ignacio, printed on wallpaper by
Brushstrokes Creatives.
Design Discussions
The four artist and additionally Pper Heads will participate in the third design talk called Design Discussions.
The outdoor and surf oriented group that is also design centric - Coast Thru Life are
also invited to speak on the said event. The group includes several
architects, interior designers and Jericho Rosales as core members.
The Heima Design Discussions 3 will be also on May 5 at 2 PM to 6 PM. Registration starts at 1 PM.
Wall Art and Prints
New
themes for the season, of celebrations and fresh positive outlooks.
Fresh in-house designs with watercolor splashes, gradients and paper
cutout as inspirations. Mixture of pastel to bright colors allow Heima
to pick up from past designs yet continuing to release a seemingly fresh
line.
A collaboration with a former employee, Andrea Cervantes ( Berunagirl.net ) using her talent in doing actual paper cutout art has been channeled to vector based graphics for various applications.
Decor and Accessories
New
line of cushions, custom printed fabrics, words, typography and bold
patterns are in the works. New design for bone china lamps and decors
will also be unveiled.
Paper Club
The launch of new stock and colors of MT Tapes (washi tapes) that are currently booming in the craft scene.
New
sets of Design Books and Issues of Frankie and Anthology Magazine, and
also new designs of badges/ pins, Oh Hi tote bags, refreshed tags and
branding.
Apartment Life
The
launch of Lomokino Cameras, Lucky Film (the one used for making the
Southern Stories video), instax Wide Cameras and films, new Vinyl
players and vinyl titles from Laneway bands are also available. The
Tarsius vinyl LP which is going to be distributed by Heima will be
available for order ans reservation soon.
The Heima team are still working on a few more surprises for Saturday, so please come!
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xx
JL