Apr 16, 2013


Fresh off the heels of a multi-year partnership announcement, Keds® is thrilled to introduce its first footwear collaboration with seven-time Grammy winning, multi-platinum singer-songwriter and style icon Taylor Swift, available this summer.

“The sneakers are really fun and easy to wear, and the designs reflect some of my favorite things,” said Swift. 

The collection re-imagines the classic Keds® Champion sneaker in 12 fresh new ways. Patterns are created from mini guitars, polka dots alternate with paw prints, large bunches of flowers float on a background of stripes, and sunglasses create a bold graphic statement. Additional styles include a nautical inspired anchor and stars, a super feminine heart pattern, and versatile polka dots over stripes.


The color palette is bright and bold in hues of red, yellow, navy, aqua and pink. Finishing touches feature solid trim in coordinating colors, and a special charm in one of two styles: a silver heart featuring Swift’s favorite number, 13, or a guitar pick in antiqued brass with Swift’s logo inscribed in the middle.

“Taylor’s style is effortless and always perfectly pulled together. This collection really reflects her fresh approach to fashion,” said Rick Blackshaw, president, Keds®. “It is our goal to continuously delight and surprise girls with new sneakers that help them express their personal style. We hope everyone has a lot of fun wearing Taylor’s collection.”

The Keds x Taylor Swift Collection features fun patterns, which are some of Taylor’s favorite things such as mini guitars, polka dots alternate with paw prints, and large bunches of flowers float on a background of stripes, etc. in a bold color palette.  Each pair comes with special charms featuring Taylor Swift logos.

The Keds® collection inspired by Taylor Swift is available at the Keds® store in Robinson’s Magnolia, Complex Lifestyle Store in Eastwood Mall, Complex Lifestyle Store in Alabang Town Center, Complex Lifestyle Store in Ayala Center Cebu, Shoe Salon, and in select department stores. 

xx, JL


Markdown Madness - up to 70%OFF on Keds, Sperry, Skechers, etc! Let's go shopping!!!

This is a great time to shop for new shoes for your summer escapades and vacations, as well as back-to-school!  Catch one of the biggest annual summer sale events in town - Markdown Madness @ Tektite happening from April 15 to 19, 9am to 8pm at the Philippine Stock Exchange Exchange (PSE) Auditorium, Tektite Tower in Ortigas Center, Pasig City. Enjoy up to a whopping 70% discount on participating brands: Skechers, Keds, Sperry Top-Sider, Saucony, Pony, Merrell and No Fear.

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